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Event Details
Google Analytics Training by Loves Data
Learn how to measure and improve your online channels with Google certified experts from Loves Data.
Loves Data Training is a comprehensive education program to ensure you get the most out of Google Analytics and Google AdWords. Whether you're new to online measurement and marketing, studying to take your individual qualification exams, in need of a refresher, or wanting to boost your skills, these classroom-style courses will help take your knowledge to the next level.
Why should I attend?
You will learn essential skills and techniques in a small classroom setting. Get answers to your questions from Google certified experts and network with peers during breaks.
- Google selects Loves Data to train their clients - so should you!
- Accurate, up-to-date and comprehensive product training
- Real world solutions presented by Google certified experts
- Learn Google's own best practices from setup to advanced features
What is included?
- Manual and slides
- Extra resources
- Certificate
- Coffee, tea and a light lunch
- Free internet connection
- Dedicated Q&A time
Who should attend?
Loves Data Training is suitable for beginners to experienced users, in non-technical and technical roles in business development, marketing, e-commerce, digital strategy, optimisation, online advertising and web development. Attendees come from Small and Medium Businesses, Corporations, Government Departments, Education Providers and Nonprofits.
Place yourself on the online measurement and marketing fast track!
For more information email info@lovesdata.com or call (02) 9960 6577.
Day 1: Google Analytics Fundamentals
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9:30am - 10:00am
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Registration
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10:00am - 12:30pm
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- Introduction to web analytics
- About Google Analytics
- Getting started with Google Analytics
- Google Analytics interface features
- Audience reports
- Traffic sources reports
- Social network reports
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12:30pm - 1:30pm
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Lunch
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1:30pm - 5:00pm
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- Tracking campaigns
- Best practices for marketing
- Content reports
- Adding notes to reports
- Creating dashboards
- Creating custom reports
- Actionable insights
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Day 2: Google Analytics Advanced
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9:30am - 10:00am
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Registration
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10:00am - 12:30pm
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- Driving improvement with Google Analytics
- Defining visitor segments
- Tracking campaigns
- Understanding attribution
- Tracking video and interactive content
- Sharing Google Analytics reports
- Tracking and reporting on conversions
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12:30pm - 1:30pm
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Lunch
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1:30pm - 5:00pm
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- Best practices for administration
- Configuration and setup options
- How Google Analytics works
- Google Analytics tracking code
- Cleaning up your data
- Introduction to conversion testing
- Google Analytics content experiments
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Frequently Asked Questions
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Can't attend on these dates?
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Register for updates or view other options for Google Analytics training and Google AdWords training.
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Do I need a laptop?
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Yes, we recommend you bring a laptop.
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Will there be internet access?
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Yes, free internet access (via WiFi or ethernet) will be available.
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Will lunch be provided?
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Yes, a light lunch will be provided. Vegetarian options will be available and the venue can accommodate other dietary needs with advanced notice.
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Will I receive a certificate?
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Yes, you wil receive a certificate of completion.
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Where can I find parking?
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For parking recommendations please visit the FAQ site.
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How can I get there with public transport?
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For public transport options please visit the FAQ site.
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Can you recommend somewhere to stay?
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For hotel recommendations please visit the FAQ site.
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Do you offer custom training?
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Yes, we offer custom onsite training for organisations, contact us for details.
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I have another question...
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Please email us at info@lovesdata.com or call us on (02) 9960 6577.
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When & Where
Melbourne Business School
200 Leicester Street
Carlton
Melbourne,
Victoria 3053
Australia
Thursday, March 21, 2013 at 9:30 AM - Friday, March 22, 2013 at 5:00 PM
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